{"id":110,"date":"2026-04-20T15:02:28","date_gmt":"2026-04-20T15:02:28","guid":{"rendered":"https:\/\/petplanet365.com\/?page_id=110"},"modified":"2026-04-20T15:10:30","modified_gmt":"2026-04-20T15:10:30","slug":"ultima-atualizacao-abril-de-2024-versao-2-3","status":"publish","type":"page","link":"https:\/\/petplanet365.com\/petplanet-dev\/?page_id=110","title":{"rendered":"Pol\u00edtica de Privacidade:"},"content":{"rendered":"\n<p>A&nbsp;<strong>PetPlanet 365<\/strong>&nbsp;respeita a privacidade de cada tutor e visitante. Esta Pol\u00edtica explica quais dados coletamos, como usamos, com quem compartilhamos e quais s\u00e3o os seus direitos \u2014 em conformidade com a&nbsp;<strong>Lei Geral de Prote\u00e7\u00e3o de Dados (LGPD \u2014 Lei n\u00ba 13.709\/2018)<\/strong>&nbsp;e com o&nbsp;<strong>IAB Transparency &amp; Consent Framework v2.2 (TCF)<\/strong>.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">1. Quem somos (Controlador de Dados)<\/h2>\n\n\n\n<p>O respons\u00e1vel pelo tratamento dos seus dados \u00e9:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Raz\u00e3o Social:<\/strong>\u00a0PetPlanet 365 Comunica\u00e7\u00e3o Digital Ltda.<\/li>\n\n\n\n<li><strong>CNPJ:<\/strong>\u00a000.000.000\/0001-00<\/li>\n\n\n\n<li><strong>Sede:<\/strong>\u00a0S\u00e3o Paulo \u2013 SP, Brasil<\/li>\n\n\n\n<li><strong>Site:<\/strong>\u00a0www.petplanet365.com.br<\/li>\n\n\n\n<li><strong>E-mail do Encarregado (DPO):<\/strong>\u00a0privacidade@petplanet365.com.br<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">2. Quais dados coletamos<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Dados fornecidos por voc\u00ea<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Identifica\u00e7\u00e3o:<\/strong>\u00a0nome, e-mail, telefone (cadastro, newsletter, contato)<\/li>\n\n\n\n<li><strong>Perfil do pet:<\/strong>\u00a0nome, esp\u00e9cie, ra\u00e7a, idade do animal<\/li>\n\n\n\n<li><strong>Comunica\u00e7\u00f5es:<\/strong>\u00a0conte\u00fado de mensagens e coment\u00e1rios<\/li>\n\n\n\n<li><strong>Pagamento:<\/strong>\u00a0dados de cart\u00e3o tokenizados via gateway seguro<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Dados coletados automaticamente<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Navega\u00e7\u00e3o:<\/strong>\u00a0p\u00e1ginas visitadas, tempo de sess\u00e3o, cliques<\/li>\n\n\n\n<li><strong>T\u00e9cnicos:<\/strong>\u00a0endere\u00e7o IP, tipo de dispositivo, navegador<\/li>\n\n\n\n<li><strong>Cookies e identificadores:<\/strong>\u00a0IDs de cookie, identificadores de an\u00fancio<\/li>\n\n\n\n<li><strong>Localiza\u00e7\u00e3o aproximada:<\/strong>\u00a0pa\u00eds e estado via IP<\/li>\n<\/ul>\n\n\n\n<p>N\u00e3o coletamos dados pessoais sens\u00edveis (origem racial, sa\u00fade, biometria, convic\u00e7\u00e3o religiosa) de forma intencional.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">3. Para que usamos seus dados<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Opera\u00e7\u00e3o e entrega de conte\u00fado personalizado<\/li>\n\n\n\n<li>Envio de newsletters e comunica\u00e7\u00f5es (somente com consentimento)<\/li>\n\n\n\n<li>An\u00e1lise de audi\u00eancia e melhoria editorial<\/li>\n\n\n\n<li>Exibi\u00e7\u00e3o de an\u00fancios segmentados (somente com consentimento via CMP)<\/li>\n\n\n\n<li>Seguran\u00e7a e preven\u00e7\u00e3o a fraudes<\/li>\n\n\n\n<li>Cumprimento de obriga\u00e7\u00f5es legais<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">4. Bases legais (LGPD \u2014 Art. 7\u00ba)<\/h2>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>Atividade<\/th><th>Base Legal<\/th><\/tr><\/thead><tbody><tr><td>Newsletter e marketing<\/td><td>Consentimento (inciso I)<\/td><\/tr><tr><td>Execu\u00e7\u00e3o de compras e contratos<\/td><td>Execu\u00e7\u00e3o de contrato (inciso V)<\/td><\/tr><tr><td>Obriga\u00e7\u00f5es fiscais e tribut\u00e1rias<\/td><td>Obriga\u00e7\u00e3o legal (inciso II)<\/td><\/tr><tr><td>Seguran\u00e7a e an\u00e1lise de audi\u00eancia<\/td><td>Leg\u00edtimo interesse (inciso IX)<\/td><\/tr><tr><td>Publicidade comportamental<\/td><td>Consentimento (inciso I)<\/td><\/tr><tr><td>Defesa em processos judiciais<\/td><td>Exerc\u00edcio regular de direitos (inciso VI)<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">5. Compartilhamento de dados<\/h2>\n\n\n\n<p>A PetPlanet 365&nbsp;<strong>n\u00e3o vende dados pessoais<\/strong>. Podemos compartilh\u00e1-los apenas com:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Ferramentas de an\u00e1lise<\/strong>\u00a0(ex.: Google Analytics) \u2014 an\u00e1lise de audi\u00eancia<\/li>\n\n\n\n<li><strong>Plataformas de e-mail marketing<\/strong>\u00a0(ex.: RD Station) \u2014 envio de comunica\u00e7\u00f5es autorizadas<\/li>\n\n\n\n<li><strong>Parceiros de publicidade e SSPs via IAB TCF<\/strong>\u00a0\u2014 exibi\u00e7\u00e3o de an\u00fancios (com consentimento)<\/li>\n\n\n\n<li><strong>Gateways de pagamento<\/strong>\u00a0\u2014 processamento seguro de transa\u00e7\u00f5es<\/li>\n\n\n\n<li><strong>Servi\u00e7os de hospedagem e CDN<\/strong>\u00a0\u2014 infraestrutura t\u00e9cnica<\/li>\n\n\n\n<li><strong>Autoridades p\u00fablicas<\/strong>\u00a0\u2014 quando exigido por lei ou ordem judicial<\/li>\n<\/ul>\n\n\n\n<p>Todos os fornecedores est\u00e3o sujeitos a cl\u00e1usulas contratuais de prote\u00e7\u00e3o de dados compat\u00edveis com a LGPD.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">6. Transfer\u00eancia internacional de dados<\/h2>\n\n\n\n<p>Alguns fornecedores operam fora do Brasil (principalmente EUA, Irlanda e Alemanha). Nestes casos, adotamos as salvaguardas previstas no art. 33 da LGPD, incluindo cl\u00e1usulas contratuais padr\u00e3o (SCCs) e, quando aplic\u00e1vel, consentimento espec\u00edfico do titular.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">7. Prazos de reten\u00e7\u00e3o<\/h2>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>Tipo de Dado<\/th><th>Prazo<\/th><\/tr><\/thead><tbody><tr><td>Dados de cadastro<\/td><td>Enquanto a conta estiver ativa + 5 anos<\/td><\/tr><tr><td>Newsletter<\/td><td>At\u00e9 o cancelamento da assinatura<\/td><\/tr><tr><td>Logs de acesso<\/td><td>6 meses (Marco Civil da Internet)<\/td><\/tr><tr><td>Dados fiscais<\/td><td>5 anos (obriga\u00e7\u00e3o legal)<\/td><\/tr><tr><td>Cookies de sess\u00e3o<\/td><td>Fim da sess\u00e3o do navegador<\/td><\/tr><tr><td>Cookies de publicidade<\/td><td>At\u00e9 13 meses (renov\u00e1vel com consentimento)<\/td><\/tr><tr><td>Dados de atendimento\/suporte<\/td><td>2 anos ap\u00f3s encerramento<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">8. Framework IAB TCF v2.2 \u2014 Publicidade Digital<\/h2>\n\n\n\n<p>Adotamos o&nbsp;<strong>IAB Europe Transparency &amp; Consent Framework v2.2<\/strong>, padr\u00e3o global do setor para gerenciar consentimento em publicidade digital. Ao acessar a plataforma pela primeira vez, uma&nbsp;<strong>CMP (Consent Management Platform)<\/strong>&nbsp;exibir\u00e1 suas op\u00e7\u00f5es.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Finalidades que voc\u00ea pode controlar<\/h3>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Armazenar e acessar informa\u00e7\u00f5es no dispositivo<\/strong>\u00a0\u2014 uso de cookies b\u00e1sicos<\/li>\n\n\n\n<li><strong>Selecionar an\u00fancios simples<\/strong>\u00a0\u2014 com base em contexto e localiza\u00e7\u00e3o ampla<\/li>\n\n\n\n<li><strong>Criar perfis para publicidade personalizada<\/strong>\u00a0\u2014 comportamento de navega\u00e7\u00e3o<\/li>\n\n\n\n<li><strong>Usar perfis para selecionar an\u00fancios personalizados<\/strong><\/li>\n\n\n\n<li><strong>Criar perfis para personaliza\u00e7\u00e3o de conte\u00fado editorial<\/strong><\/li>\n\n\n\n<li><strong>Medir desempenho de an\u00fancios e conte\u00fado<\/strong>\u00a0\u2014 analytics<\/li>\n\n\n\n<li><strong>Pesquisas de mercado para gera\u00e7\u00e3o de insights<\/strong><\/li>\n\n\n\n<li><strong>Desenvolver e melhorar produtos e servi\u00e7os<\/strong><\/li>\n<\/ol>\n\n\n\n<p>Todos os parceiros publicit\u00e1rios est\u00e3o registrados na&nbsp;<strong>IAB Europe Global Vendor List (GVL)<\/strong>. Voc\u00ea pode consultar e revogar consentimentos a qualquer momento em&nbsp;<strong>&#8220;Gerenciar prefer\u00eancias de privacidade&#8221;<\/strong>&nbsp;no rodap\u00e9 do site.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">9. Cookies<\/h2>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>Categoria<\/th><th>Finalidade<\/th><th>Consentimento?<\/th><\/tr><\/thead><tbody><tr><td>Estritamente necess\u00e1rios<\/td><td>Sess\u00e3o, seguran\u00e7a, prefer\u00eancias de consentimento<\/td><td>N\u00e3o necess\u00e1rio<\/td><\/tr><tr><td>Funcionais<\/td><td>Idioma, localiza\u00e7\u00e3o, configura\u00e7\u00f5es salvas<\/td><td>Recomendado<\/td><\/tr><tr><td>Anal\u00edticos<\/td><td>Google Analytics, Hotjar<\/td><td>Sim<\/td><\/tr><tr><td>Publicidade<\/td><td>Google Ads, Meta Pixel, parceiros IAB<\/td><td>Sim<\/td><\/tr><tr><td>Redes sociais<\/td><td>Bot\u00f5es de compartilhamento, v\u00eddeos incorporados<\/td><td>Sim<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>Voc\u00ea pode gerenciar cookies diretamente no seu navegador:&nbsp;<a href=\"https:\/\/support.google.com\/chrome\/answer\/95647\" target=\"_blank\" rel=\"noreferrer noopener\">Chrome<\/a>,&nbsp;<a href=\"https:\/\/support.mozilla.org\/pt-BR\/kb\/gerencie-configuracoes-de-armazenamento-e-cookie-do-site\" target=\"_blank\" rel=\"noreferrer noopener\">Firefox<\/a>,&nbsp;<a href=\"https:\/\/support.apple.com\/pt-br\/guide\/safari\/sfri11471\/mac\" target=\"_blank\" rel=\"noreferrer noopener\">Safari<\/a>.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">10. Seus direitos (LGPD \u2014 Art. 18)<\/h2>\n\n\n\n<p>Voc\u00ea tem os seguintes direitos sobre seus dados pessoais, exerc\u00edveis gratuitamente a qualquer momento:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Confirma\u00e7\u00e3o e acesso<\/strong>\u00a0\u2014 saber se tratamos seus dados e obter uma c\u00f3pia<\/li>\n\n\n\n<li><strong>Corre\u00e7\u00e3o<\/strong>\u00a0\u2014 atualizar dados incompletos ou incorretos<\/li>\n\n\n\n<li><strong>Elimina\u00e7\u00e3o<\/strong>\u00a0\u2014 excluir dados tratados com base em consentimento<\/li>\n\n\n\n<li><strong>Oposi\u00e7\u00e3o<\/strong>\u00a0\u2014 contestar tratamentos baseados em leg\u00edtimo interesse ou publicidade direta<\/li>\n\n\n\n<li><strong>Bloqueio \/ Limita\u00e7\u00e3o<\/strong>\u00a0\u2014 suspender temporariamente o tratamento<\/li>\n\n\n\n<li><strong>Portabilidade<\/strong>\u00a0\u2014 receber seus dados em formato estruturado<\/li>\n\n\n\n<li><strong>Revoga\u00e7\u00e3o do consentimento<\/strong>\u00a0\u2014 retirar qualquer consentimento dado anteriormente<\/li>\n\n\n\n<li><strong>Informa\u00e7\u00e3o sobre compartilhamento<\/strong>\u00a0\u2014 saber com quem seus dados s\u00e3o compartilhados<\/li>\n\n\n\n<li><strong>Revis\u00e3o de decis\u00f5es automatizadas<\/strong>\u00a0\u2014 solicitar revis\u00e3o humana de decis\u00f5es algor\u00edtmicas<\/li>\n<\/ul>\n\n\n\n<p>Para exercer qualquer direito, envie um e-mail para&nbsp;<strong>privacidade@petplanet365.com.br<\/strong>. Responderemos em at\u00e9&nbsp;<strong>15 dias \u00fateis<\/strong>.<\/p>\n\n\n\n<p>Se n\u00e3o estiver satisfeito com nossa resposta, voc\u00ea pode peticionar \u00e0&nbsp;<strong>ANPD<\/strong>&nbsp;em&nbsp;<a href=\"https:\/\/www.gov.br\/anpd\" target=\"_blank\" rel=\"noreferrer noopener\">www.gov.br\/anpd<\/a>.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">11. Seguran\u00e7a dos dados<\/h2>\n\n\n\n<p>Adotamos medidas t\u00e9cnicas e organizacionais adequadas ao risco do tratamento (art. 46, LGPD), incluindo:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Criptografia em tr\u00e2nsito (TLS 1.2\/1.3) e em repouso (AES-256)<\/li>\n\n\n\n<li>Controle de acesso por princ\u00edpio do menor privil\u00e9gio<\/li>\n\n\n\n<li>Autentica\u00e7\u00e3o multifator (MFA) para sistemas internos<\/li>\n\n\n\n<li>Monitoramento cont\u00ednuo e testes peri\u00f3dicos de seguran\u00e7a<\/li>\n\n\n\n<li>Plano de resposta a incidentes com notifica\u00e7\u00e3o \u00e0 ANPD e aos titulares em at\u00e9 72 horas (art. 48, LGPD)<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">12. Crian\u00e7as e adolescentes<\/h2>\n\n\n\n<p>A PetPlanet 365 n\u00e3o direciona seus servi\u00e7os a menores de 18 anos. N\u00e3o coletamos dados de crian\u00e7as (menores de 12 anos) sem consentimento expresso de um respons\u00e1vel legal (art. 14, LGPD). Dados coletados sem essa anu\u00eancia ser\u00e3o eliminados imediatamente ao tomarmos conhecimento.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">13. Atualiza\u00e7\u00f5es desta pol\u00edtica<\/h2>\n\n\n\n<p>Esta pol\u00edtica pode ser atualizada periodicamente. Mudan\u00e7as relevantes ser\u00e3o comunicadas por e-mail (se voc\u00ea tiver cadastro) ou por aviso destacado na plataforma, com pelo menos 30 dias de anteced\u00eancia. A vers\u00e3o vigente \u00e9 sempre a publicada nesta p\u00e1gina.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">14. Fale com nosso DPO<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>E-mail:<\/strong>\u00a0privacidade@petplanet365.com.br<\/li>\n\n\n\n<li><strong>Formul\u00e1rio:<\/strong>\u00a0petplanet365.com.br\/privacidade\/solicitacao<\/li>\n\n\n\n<li><strong>Correspond\u00eancia:<\/strong>\u00a0PetPlanet 365 \u2014 A\/C Encarregado de Dados \u2014 S\u00e3o Paulo\/SP<\/li>\n\n\n\n<li><strong>ANPD:<\/strong>\u00a0<a href=\"https:\/\/www.gov.br\/anpd\" target=\"_blank\" rel=\"noreferrer noopener\">www.gov.br\/anpd<\/a><\/li>\n<\/ul>\n\n\n\n<p><em>Vig\u00eancia: abril de 2026 \u00b7 LGPD \u2014 Lei 13.709\/2018 \u00b7 IAB TCF v2.2<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A&nbsp;PetPlanet 365&nbsp;respeita a privacidade de cada tutor e visitante. Esta Pol\u00edtica explica quais dados coletamos, como usamos, com quem compartilhamos e quais s\u00e3o os seus direitos \u2014 em conformidade com a&nbsp;Lei Geral de Prote\u00e7\u00e3o de Dados (LGPD \u2014 Lei n\u00ba 13.709\/2018)&nbsp;e com o&nbsp;IAB Transparency &amp; Consent Framework v2.2 (TCF). 1. Quem somos (Controlador de Dados) [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_gspb_post_css":"","footnotes":""},"class_list":["post-110","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Pol\u00edtica de Privacidade: - PetPlanet365<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pol\u00edtica de Privacidade: - PetPlanet365\" \/>\n<meta property=\"og:description\" content=\"A&nbsp;PetPlanet 365&nbsp;respeita a privacidade de cada tutor e visitante. Esta Pol\u00edtica explica quais dados coletamos, como usamos, com quem compartilhamos e quais s\u00e3o os seus direitos \u2014 em conformidade com a&nbsp;Lei Geral de Prote\u00e7\u00e3o de Dados (LGPD \u2014 Lei n\u00ba 13.709\/2018)&nbsp;e com o&nbsp;IAB Transparency &amp; Consent Framework v2.2 (TCF). 1. 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